Manages one of the country's seven free-to-view channels. Founded in 1959 by the Genaro brothers; Hector and Manuel Delgado Parker, sons of Genaro Delgado Brandt, a radio businessman from 1937. It is currently managed by the Schütz Freundt family. They managed to get the initial capital thanks to the partnership with Isaac Lindley, owner of the Inca Kola soft-drink factory. He began broadcasting on channel 13 in 1959 and in 1965 he switched to channel 5. He produced several entertainment and news programs that won large audiences. Around the company several companies were established that supplied programming. In the 1970s, the military dictatorship confiscated 51% of the shares and took control of the news content. Once democracy was re-established, the shares returned to the Delgado Parker brothers in 1980. The shares were transferred to two companies that belonged to the Delgado Parker brothers: Grupo Pantel and DelPark S.A., a media holding that brought together Panamericana Televisión S.A., RPP S.A. and Cadena Sur Inc, a television station for Peruvians in the USA. The Delgado family held an economic dispute following the sale of Tele2000, the mobile phone company, to Bellsouth in 1997. Before the increase in capital that was made that year in order to financially rescue the channel, Manuel Delgado Parker and Hector Delgado Parker’s heirs asked Ernesto Schütz Landázuri (Manuel Delgado Parker’s father-in-law) for a loan. In return, he took control of the channel. He later bought more shares and became a majority shareholder. From then on, Genaro Delgado Parker began a series of trials in an attempt to regain control of the channel. Schütz began restructuring the channel’s finances and put his editorial line at the service of Alberto Fujimori's dictatorship. In 2001, videos came to light showing Schütz receiving money from Fujimori's adviser, Vladimiro Montesinos, in exchange for supporting the regime. It was then that Schütz fled and left the channel in the hands of his children Ernesto, Lorena and Katherine Schütz Freundt. Although videos of Genaro Delgado Parker with Montesinos also came out, the founder of Panamericana managed to recover some control of the channel in 2003. The Schütz children managed only half. The building was divided into two and broadcasts were sent out from both administrations: Genaro Delgado Parker to Lima and the Schütz children to the provinces. A judge ruled in Delgado Parker’s favor and administered the entire channel to him until 2009. During all those years the channel accumulated a lot of debt. In 2009, Indecopi intervened to designate a Board of Creditors. That same year, the Schütz Freundt family returned to take control of the channel and do so to this day, under the condition of paying the agreed debts. The channel’s shareholders consist of three companies owned by the Schütz Freundt family, which have limited social capital. It maintains 91 terrestrial stations throughout the country. In November 2015, Panamericana Televisión and Latina announced a commercial agreement to jointly sell advertising and exchange content. The advertising schedule is managed by Latina Media S.A.C., and between January and September 2016 they have been jointly awarded US$6 million ($20.3 million soles) in contracts with the State.
Panamericana Televisión S.A.
Panamericana Televisión Inversiones S.A.C.
Company established by Ernest Schütz Freundt (95%) and Federico Anchorena (5%). * Ernest Schütz Freundt is son of Ernest Schutz Landázuri, Fugitive from the Peruvian justice system for having received money from Vladimiro Montesinos to sell the editorial line of channel 5 in order to favor Alberto Fujimori’s regime. He was general manager of Panamericana Televisión while his father oversaw the administration of the channel. He is now Chairman of the Board at Panamericana Televisión S.A. He founded three companies with his family in Panama: Helvetia Enterprises S.A. (1986), Inversiones Varna S.A. (1993) and Marksman Inc. (2003). Politically speaking, he is loyal to Fujimori’s regime and enemy of former President Alejandro Toledo. On a social level he is a member of the Club “Los Inkas”. * Federico Anchorena is general manager of Panamericana Televisión Inversiones S.A.C. and vice president of Panamericana Televisión S.A. He has been manager of ATV and Latina. Outside Peru, he has worked in Paraguay as a manager at Televisión Telefutura and Paravision, in Ecuador as a manager at Televisión TC and in Venezuela as a new business and project developer at Venevisión. He is chairman of the Unión Peruana de Radiodifusión (Peruvian Broadcasting Union), located in the same building as Panamericana Televisión.
Tele Futura S.A.C.
Company established by Pedro Arbulú Seminario (99.99%) and Mónica Arbulú Rodríguez Larraín (0.01%) Pedro Arbulú Seminario was Director of Panamericana Televisión until June 2016. He resigned because he was associated to the release of tampered audios in the benefit of the presidential campaign of Keiko Fujimori. Representative of Panamericana Televisión Inversiones S.A., the other company that owns 33.29% of shares of Panamericana Televisión. Previous director of the period before the Schütz Landázuri control de channel. Former friend and associate of Ernest Schütz Landázuri. Since 1988, they had started three companies: Copiesa (sugar trading), Interaduana SA (customs activities) and Almagesa (storage). When Schültz Landázuri fled to Argentina, Arbulú visited him there. He is now involved in other companies, together with the Schütz Freundts. He is the representative of Tanzaco SAC (real estate agency), Manager of Pacific Tankers SAC (sea freight company) and General Manager of Panamerican Media SAC. Owner of 35% of shares of Global Pacific Traders S.A.C, and of 99.99% of Tele Futura SAC, company that owns 33.29% of Panamericana Televisión SA. Mónica Arbulú Rodríguez Larraín is daughter of Pedro Arbulú Seminario. She is involved in the real estate business.
Panamericana Investments Holdings S.A.C.
Company established by Vivian Lorena Schütz Freundt (99.99%) and Mario Manuel Mori Castro (0.01%).
Lorena Schütz Freundt owns 99.9% of the shares and is the general manager of Panamerican Investment Holdings SAC, a company that owns 33.29% of Panamericana Televisión SA. She was part of the trials against Genaro Delgado Parker representing Panamericana Televisión together with her brother and her parents | Involved in three real estate companies: Global Pacific Traders SAC (owner of 65 % shares), Inmobiliaria Golf Plaza SAC (general manager) and Tanzaco SAC (representative). She is in the board of a family company incorporated in Panama: Helvetia Enterprises (director)| Speaking of his social life, she is member of the Los Inkas Club | Sculptor, she owned the “Atelier de Sculpture Schütz” in Geneva.
Mario Manuel Mori Castro - Mario Manuel Mori Castro is a lawyer and is closely linked to the Schütz Freundt family, since he holds positions in several of their companies. He is a minority partner of Panamerican Investments Holdings S.A.C., Agent of Panamericana Televisión Inversiones S.A., the other company that owns 33.29% of Panamericana Televisión. He is also agent of Global Pacific Traders S.A.C. and Panamerican Media S.A.C. He was associated with the Delgado family through Teletaller.
In addition to his business with the Schütz-Freundt family, he is also administrator of Velarde-Alvarez Abogados S.R.L. He is part of a company which was established in Panama in 2007: Lexington Capital Holding Corp.
Other TV Outlets
Panamericana TV, Panamericana TV HD
Other Online Outlets
Genaro Delgado Brandt, Genaro, Manuel y Héctor Delgado Parker, Isaac Lindley Stoppanie e Isaac Lindley Taboada
Affiliated Interests Founder
Was a radio entrepreneur since 1937. He used to own Radio Internacional, Radio Panamericana and the Unión de Radiodifusoras (Union of Radio Stations) in Peru (which grouped 7 stations together). Father of the Delgado Parker Brothers.
Was the main driver and visible face of Panamericana Televisión. At first, he rented Radio Libertad and then worked for his father’s radio stations until the channel was founded. He was dedicated to producing commercial success on television. In 1963, along with his brothers and Lindley, their business partners, RPP radio was founded. Telecable was created parallel to this, which was the first cable television company in Peru; and Tele2000, the first cellphone company, which was then bought by Bellsouth. He filed several lawsuits against the Freundt Schütz family in order to recover administration of the channel. After losing these, he acquired Canal 13 in partnership with the Mexican Angel González. Years later, he also lost that channel. He founded several companies abroad: GDP Steel Inc., G.D. Parker Inc., M.Vanini Investments Inc., Vilanova S.A., Inversiones Delgado Parker S.A. and Corporación Vicmar S.A.
Enjoyed his first ventures in radio along with his then business partner, and brother, Genaro. Worked for his father’s radio stations until Genaro decided to drive the launch of the TV channel. He worked in sales and advertising at Panamericana Televisión. He owned 15% of the shares, the same as his older brother at the beginning. He founded several companies abroad: Amigo Satellite Television Inc., Inversiones Delgado Parker S.A. and Alternativa Tecnologica S.A. He was a friend and adviser to former Alan García Pérez during his first term in office. He was kidnapped for seven months by the Movimiento Revolucionario Tupac Amaru in 1989. He died in 1995.
Honorary President and founder of the RPP GROUP. He is the youngest brother in the family. He was administrator of Radio Panamericana in its beginnings and manager of Panamericana Television. After the law of expropriation of official media communication during the government of General Velasco (1971), he went into voluntary exile to Central America and the US for eight years. Upon his return, he transformed RPP into a 24-hour informative radio station. In 1998 he sold his stake in Panamericana Televisión to Ernesto Schutz Landazuri and acquired 100% of shares of the radio. He formed the RPP Group with his children. He established two companies abroad: Inversiones Delgado Parker S.A. and Buenaventure Inc.
Was the owner of the factory of soda drinks: Inca Kola. He had 50% of the shares of Panamerica Televisión
285 workers and 182 service providers.
AV. Arequipa 1110, Santa Beatriz, Lima; Jr. Alejandro Tirado 217 Dpto 1001, Urb. Santa Beatriz, Lima.
Teléfono: (511) 4113200.
Página web: www.panamericana.pe
Tax/ ID Number
Revenue (Financial Data/ Optional)
Panamericana Television S.A. : 18,8 million dollars (53.6 million nuevos soles) (2015)
Operating Profit (in Mill. $)
Panamericana Television S.A. : 1,08 million dollars (3,06 million nuevos soles) (2015)
Advertising (in % of total funding)
* Public contract Panamericana Television S.A. : 0,9 million dollars (2,9 million nuevos soles) (2015)
Executive Board + Interests Executive Board
Chairman of the Board. Son of Ernest Schutz Landázuri, Fugitive from the Peruvian justice system for having received money from Vladimiro Montesinos to sell the editorial line of channel 5 in order to favor Alberto Fujimori’s regime.
Vice President of the Board. General manager at Panamericana Televisión Inversiones S.A.C. And vice president of the board at Panamericana Televisión S.A. He has been a manager at ATV and Latina. Outside Peru, he has worked in Paraguay as a manager at Televisión Telefutura and Paravision, in Ecuador as manager at TC Televisión and in Venezuela as project and new business developer at Venevisión. He is chairman of the Unión Peruana de Radiodifusión (Peruvian Broadcasting Union), located in the Panamericana Televisión building.
General Manager. Venezuelan. Participates in the rating committee’s daily meetings that take place in the Latina Televisión offices, where the programming schedule of both channels is analyzed. Former general manager and Vice President of Finance at Corporación Televen CA in Venezuela. He was manager at CANTV in Venezuela.
Director. Lawyer who is closely linked to the Schütz Freundt family, since he has held positions in several of their companies. He is a minority shareholder at Panamerican Investments Holdings S.A.C., agent at Panamericana Televisión Inversiones S.A., the other company that owns 33.29% of the shares in Panamericana Televisión. He is also an agent at Global Pacific Traders S.A.C. and Panamerican Media S.A.C. He has been linked to the Delgado family through Teletaller. In addition to his business with the Schütz-Freundt family, he is also a manager of Velarde-Alvarez Abogados S.R.L. He is part of a company that was established in Panama in 2007: Lexington Capital Holdingcorp.
Other Influential People + Interests Other Influential people
Legal Manager. Lawyer who worked as legal advisor at Panamericana Televisión between 1998 and 2004 and between 2009 and 2014. Since the end of 2014, she has been in charge of the company’s legal department.
Presenter of Panorama, a Sunday program that makes political allegations.
Information about the company is open to the public, although information about the other businesses of the Schütz-Freundt family remains hidden.
Relación de empresas de la familia Schütz Freundt constituidas en Panamá, según OpenCorporates.com
COYA, Hugo. Genaro
Superintendencia Nacional de Administración Tributaria.
Archivo de la Superintendencia Nacional de Registros Públicos.
CAVANAGH, Jonathan. Perú: The Top 10,000 Companies 2016. Publicado por: Top Publications S.A.C.
VIVAS Sabroso, Fernando. En vivo y en directo (2008). Fondo Editorial de la Universidad de Lima. 2da edición.
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