www.Trome.pe

From its creation in 2003 until around 2010, the web content of Eltrome.pe was prepared by the same journalists who worked on Peru21.pe (both part of the “El Comercio” group). In 2015, it reached an average of almost six million users per month, ranking among the top ten websites with the biggest audience in Peru, according to IABPerú web traffic figures.

Key facts

Audience Share

Missing Data

Ownership Type

Private

Geographic Coverage

National coverage

Content Type

Paid content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo El Comercio (hoy Vigenta Inversiones S.A.)

Ownership

Voting Rights

1 shareholder

Group / Individual Owner

Servicios Especiales de Edición S.A. (Subsidiary of the El Comercio group)

Company created by the Miró Quesada family in 1987 to dedicate itself to the industry of publishing newspapers, magazines and other periodicals. Prensa Popular (Popular Press), owns all the shares, and publishes Trome, Peru21, Gestión and Depor.

100%
Media Companies / Groups
Facts

General Information

Founding Year

2003

Founder

Prensa Popular S.A.C.

Affiliated Interests Founder

Prensa Popular S.A.C. -created in 2001 by Servicios Especiales de Edición S.A., one of the main subsidiaries of the “El Comercio” Group- is responsible for editing the newspapers Perú21 (political tabloid), Trome (popular newspaper), Gestión (economy) and Depor (sport). It also owns the company Publiqualy, which owns the free newspaper brand franchise “Publimetro” in Peru.

Ceo

Gabriel Miró Quesada Cisneros

Affiliated Interests Ceo

Peruvian. He studied Communication Sciences at the Universidad de Lima. One of his first works in the media was as a graphic reporter for the magazine Ovación and the newspaper Afición between 1970 and 1974. He was also commercial manager of Radio El Sol and Solarmonía. He has been linked to different subsidiaries of the El Comercio group since 1989. No registered political affiliations. His father, Alejandro Miró Quesada Garland, and his brother, Alejandro Miró Quesada Cisneros, were editors-in-chief of the “El Comercio” newspaper.

Editor-In-Chief

Carlos Dario Espinoza Olcay

Affiliated Interests Editor-In-Chief

Journalist who graduated from the Universidad Nacional Mayor de San Marcos. Former editor of the popular tabloid “Ajá“ and the newspaper “Ojo“ (both part of the group “Epensa, “ later bought by “El Comercio“).

Other Important People

César Pardo Figueroa Turner, María Francisca Graña Cánepa, Bernardo Roca Rey Miró Quesada, Hieronymus Rodríguez Carbone, Víctor Patiño Malca.

Affiliated Interests other important people

César Pardo Figueroa Turner

Industrial Engineer. He has held the position of general manager at “El Comercio” for 20 years and is also director of the other subsidiaries of the group, including Prensa Popular (Popular Press).

Contact

Jr. Miró Quesada 300, Cercado de Lima

51-311-6397 ; www.trome.pe

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

It is difficult to identify its total and specific revenues from advertising.

Sources Media Profile

Página web corporativa del Grupo El Comercio

acceso noviembre 2016

  • Ojo Publico
  • Reporters without borders
en
es
  • Project by
    Ojo Publico
  •  
    Reporters without borders
  • Funded by
    BMZ