From its creation in 2003 until around 2010, the web content of Eltrome.pe was prepared by the same journalists who worked on Peru21.pe (both part of the “El Comercio” group). In 2015, it reached an average of almost six million users per month, ranking among the top ten websites with the biggest audience in Peru, according to IABPerú web traffic figures.
Media Companies / Groups
Grupo El Comercio (hoy Vigenta Inversiones S.A.)
Group / Individual Owner
Servicios Especiales de Edición S.A. (Subsidiary of the El Comercio group)
Company created by the Miró Quesada family in 1987 to dedicate itself to the industry of publishing newspapers, magazines and other periodicals. Prensa Popular (Popular Press), owns all the shares, and publishes Trome, Peru21, Gestión and Depor.
Prensa Popular S.A.C.
Affiliated Interests Founder
Prensa Popular S.A.C. -created in 2001 by Servicios Especiales de Edición S.A., one of the main subsidiaries of the “El Comercio” Group- is responsible for editing the newspapers Perú21 (political tabloid), Trome (popular newspaper), Gestión (economy) and Depor (sport). It also owns the company Publiqualy, which owns the free newspaper brand franchise “Publimetro” in Peru.
Gabriel Miró Quesada Cisneros
Affiliated Interests Ceo
Peruvian. He studied Communication Sciences at the Universidad de Lima. One of his first works in the media was as a graphic reporter for the magazine Ovación and the newspaper Afición between 1970 and 1974. He was also commercial manager of Radio El Sol and Solarmonía. He has been linked to different subsidiaries of the El Comercio group since 1989. No registered political affiliations. His father, Alejandro Miró Quesada Garland, and his brother, Alejandro Miró Quesada Cisneros, were editors-in-chief of the “El Comercio” newspaper.
Carlos Dario Espinoza Olcay
Affiliated Interests Editor-In-Chief
Journalist who graduated from the Universidad Nacional Mayor de San Marcos. Former editor of the popular tabloid “Ajá“ and the newspaper “Ojo“ (both part of the group “Epensa, “ later bought by “El Comercio“).
Other Important People
César Pardo Figueroa Turner, María Francisca Graña Cánepa, Bernardo Roca Rey Miró Quesada, Hieronymus Rodríguez Carbone, Víctor Patiño Malca.
Affiliated Interests other important people
Industrial Engineer. He has held the position of general manager at “El Comercio” for 20 years and is also director of the other subsidiaries of the group, including Prensa Popular (Popular Press).
José Graña Miró Quesada’s daughter, owner of the construction company Graña y Montero, eighth in the list of the largest economic groups in the country, produced by the publication "Peru: the top 10,000 companies 2015". This company, along with its subsidiaries in 7 other Latin American countries, has also ventured into licenses for road, railroad and construction for the oil, gas and electricity markets. Member of the Board at Prensa Popular (Popular Press).
Current chairman of the Council at Prensa Peruana (Peruvian Press) and the Asociación Peruana de Gastronomía-Apega (Peruvian Association of Gastronomy-Apega). He was Deputy Minister of Culture during President Alan García’s administration and a member of the high level commission of the Lugar de la Memoria (Place of Memory). He was one of the creators of Canal N, the first exclusive news channel in Peru. Member of the Board at Prensa Popular (Popular Press).
General Manager at Prensa Popular (Popular Press). Business administrator. Has worked for this subsidiary of “El Comercio” since 2007. He has been brand manager at Perú21, Gestión and Depor and director general of Publimetro
Editor-in-chief of El Trome. Historian who graduated from the Universidad Nacional Mayor de San Marcos. Former editor of the popular tabloid “Ajá”. He is considered one of the most widely read columnists in Peru, who writes under the pseudonym “El Buho (The Owl)”.
Jr. Miró Quesada 300, Cercado de Lima
51-311-6397 ; www.trome.pe
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
It is difficult to identify its total and specific revenues from advertising.
Sources Media Profile
Página web corporativa del Grupo El Comercio
Estados financieros del Grupo El Comercio entregados a la Superintendencia de Mercado de Valores el 2016
Pichihua, Sofía. Tesis para licenciatura: « Producción de noticias en las redacciones digitales de Peru21 y Depor