The website Peru.com was launched online in 1997, the same year as the digital version of “El Comercio” was launched. Since then, it has become one of the most-visited sites in Peru. In 2015, it appeared in the top three digital news and current affairs media organizations with the most web traffic after Elcomercio.pe and Rpp.pe, reaching an average of 11.4 million users per month. In 2010 it was bought by its main competitor of the time: “El Comercio.”
Media Companies / Groups
Grupo El Comercio (hoy Vigenta Inversiones S.A.)
Group / Individual Owner
Interlatin Corporation SA (Subsidiary of Orbis Ventures of El Comercio)
Interlatin Corporation is a company that was established in Peru in 2010 and linked to Interlatin Corp, based in the British Virgin Islands since 1999. It owned Www.Peru.com, and managed the website of the same name. The owners of this company were the Peruvian brothers Juan Francisco and Belisario Rosas Schwarz. However, in 2010, Orbis Ventures, a subsidiary of “El Comercio,” bought 51% of its shares and went on to buy 100%. Currently, Peru.com also manages the website Laprensa.pe.
Juan Francisco Rosas Schwarz
Affiliated Interests Founder
Former director at Interlatin Corp, a company established in the British Virgin Islands in the 90s, along with his brother Belisario Rosas, he is a businessman linked with the technology industry and based in the USA. In the early years following the birth of the Internet they acquired the domains peru.com, colombia.com, bolivia.com and futbolargentino, through the offshore company Interlatin Corp.
Juan Francisco Rosas created the company Www.Peru.com in Lima in 1997 in order to run the website of the same name, of which he was general manager until it became one of the most-visited websites in the country and direct competition of elcomercio.pe, the online version of “El Comercio.”
In 2010, Juan Francisco Rosas and his brother founded Interlatin Corporation in Lima (which beared the same name as the offshore company) and immediately sold 51% of their shares to Orbis Ventures, a subsidiary of “El Comercio.” Shortly after this, the multimedia giant acquired more shares in Peru.com until reaching 100%. Juan Francisco Rosas is currently the executive director of Wayra Perú of the Telefónica group.
Julio César Noriega Cabrerizo
Affiliated Interests Ceo
Chairman of the board at the company Www.Peru.com S.A. and Central Manager of Strategy and Business Development at “El Comercio,” the parent company of the entire group. Former General Manager at Warner Bros and 20th Century Fox in Lima and Los Angeles. Between 2001 and 2008, he worked at Venevision International in Miami, until he became vice president. Since 2012 he has held different advisory positions relating to the group's investment in businesses not linked to the media.
Other Important People
Affiliated Interests other important people
Peruvian journalist. Serves as general editor of Peru.com and Laprensa.peru.com, both owned by “El Comercio.”
Dirección: Jr. Lampa 645, Cercado de Lima
Teléfono: 51-205-0660; Página web: peru.com
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Difficulty in locating the initial owners of Peru.com, as well as the terms and conditions of its sale to the “El Comercio” group and its total revenues and revenues through advertising.