www.elcomercio.pe

Elcomercio.pe is the most popular news website in Peru. It was launched on January 15th 1997 and had a record 77,000 visits to the site that same day. In 2015, nearly 20 years later, the monthly average is almost 21 million users, with peaks reaching up to 25 million, according to IABPerú. From its beginning until the end of 2006, under the direction of the journalist Juan Carlos Luján Zavala, the website dedicated itself to reproducing the content of the printed format, but also to collecting local news stories from a political impact, from international agencies or from other sources of credibile information. Between 2007 and 2015, Luján was replaced by Fabricio Torres del Águila, a former sports journalist and television reporter and producer at Frecuencia Latina (now Latina). In that period, the audience of elcomercio.pe began to grow in number based on entertainment, sports and other stories originating from social networks, leaving the serious content aside that had characterized this website in its early years. The current manager of the website department of “El Comercio” is Carlos Salas, former editor of the sports section of “El Comercio.”

Key facts

Audience Share

Missing Data

Ownership Type

Private

Geographic Coverage

National coverage

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo El Comercio (hoy Vigenta Inversiones S.A.)

Ownership

Voting Rights

168 shareholders with a right to vote

Group / Individual Owner

Enriqueta Graña Miró Quesada

Peruvian (1950), member of the Miró Quesada family, José Graña’s little sister and linked to the largest construction company in Peru: Graña & Montero (see interests of Jose Alejandro Grana Miró Quesada). Has not held public office nor has any registered political affiliation.

5%
Media Companies / Groups
Facts

General Information

Founding Year

1997

Founder

Empresa Editora El Comercio S.A.

Affiliated Interests Founder

The group “El Comercio” or “Ecomedia” -controlled by the peruvian families “Miró Quesada” and “García Miro”- is the largest media holding company in Peru and is among the 170 most important companies in the list produced by the publication "Peru: The top 100,000 companies in 2015." The group attracts the largest audience through the country's oldest newspaper (“El Comercio”), the most-watched free-to-view television channel (América Televisión), its cable news channel (Canal N), the best-selling popular newspaper in Latin America (El Trome) and the digital versions of their printed formats that lead the ratings in web traffic analysis. They also own the newspapers Perú21 and Correo (political tabloids), Gestión (economy), El Bocón & Depor (sport) and the Publimetro franchise that is distributed free of charge.

Ceo

José Antonio García Miró Miro Quesada

Affiliated Interests Ceo

Has held the position of Chairman of the “Empresa Editora El Comercio” since 2005. During his tenure, the group has become the largest media corporation in the country and also elected its first editor-in-chief outside the Miró Quesada family: the economist Fritz du Bois in 2013. No registered political affiliation.

Editor-In-Chief

Fernando Berckemeyer Olaechea

Affiliated Interests Editor-In-Chief

Peruvian lawyer born in 1978 who holds a master's degree from Harvard University. He is a member of one of the most traditional families in Lima. He is currently only the second editor-in-chief at “El Comercio” who does not come from the Miró Quesada family. He took office in 2014 after the death of the economist Fritz du Bois. He was editor of the Editorial section from 2012. He is a known liberal in the political and economic spheres. He appears in the top 30 in the annual survey on power in Peru and is first in the written press section (2016), both produced by the magazine “Semana Económica (Economy Week).” Prior to joining “El Comercio,” Berckemeyer was a partner in one of the most important tax law firms in Lima: the “Olaechea de Lima” studio (owned by his maternal family and managed by his uncle José Antonio Olaechea Álvarez Calderón). Another of his uncles, Pedro Olaechea Álvarez Calderón, was director of Confiep and Adex, the two largest business associations in the country. He is currently a congressman in President Pedro Pablo Kuczynski’s party (2016-2021).

Other Important People

Milagros Miró Quesada Martens (Vicepresidenta del directorio de Vigenta Inversiones), César Pardo Figueroa Turner (Gerente general de Vigenta Inversiones), Enrique Pasquel Rodríguez (Subdirector del diario El Comercio), Martha Meier Miró Quesada (Exeditora de El Comercio)

Affiliated Interests other important people

Milagros Miró Quesada Martens de Rodríguez Larraín

joined the Board in 1998. She is married to the lawyer Emilio Rodríguez-Larraín, shareholder and chairman of the Peruvian airline Lan Perú).

Contact

Jr. Miró Quesada 300, Cercado de Lima

51-311-6500 ; www.elcomercio.pe

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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Further Information

Meta Data

Difficulty in identifying all the shareholders in the "El Comercio" group.

Sources Media Profile

Página web corporativa del Grupo El Comercio

acceso noviembre 2016

  • Project by
    Ojo Publico
  •  
    Reporters without borders
  • Funded by
    BMZ