The newspaper “El Trome” -launched by “El Comercio” in June 2001- became the best-selling newspaper of the group and one of the most traded in Latin America with more than 700 thousand copies per day with a range of more than 2 million people in the same period, according to studies published by the “Sociedad de Empresas Periodísticas del Perú (Peruvian Society of Media Enterprises”). The popular tabloid covers news related to the police, entertainment and sports with an informal style which is easy to read. It is currently one of the most important products of the Miró Quesada family’s company.
Media Companies / Groups
Grupo El Comercio (hoy Vigenta Inversiones S.A.)
Group / Individual Owner
Servicios Especiales de Edición S.A. (Subsidiary of the El El Comercio group)
Company created by the Miró Quesada family in 1987 to dedicate itself to the industry of publishing newspapers, magazines and other periodicals. Prensa Popular (Popular Press), owns all the shares, and publishes Trome, Peru21, Gestión and Depor.
Prensa Popular S.A.C.
Affiliated Interests Founder
Prensa Popular S.A.C. -created in 2001 by Servicios Especiales de Edición S.A., one of the main subsidiaries of the “El Comercio” Group- is responsible for editing the newspapers Perú21 (political tabloid), Trome (popular newspaper), Gestión (economy) and Depor (sport). It also owns the company Publiqualy, which owns the free newspaper brand franchise “Publimetro” in Perú.
Gabriel Miró Quesada Cisneros
Affiliated Interests Ceo
Peruvian. He studied Communication Sciences at the Universidad de Lima. One of his first works in the media was as a graphic reporter for the magazine Ovación and the newspaper Afición between 1970 and 1974. He was also commercial manager of Radio El Sol and Solarmonía. He has been linked to different subsidiaries of the El Comercio group since 1989. No registered political affiliations. His father, Alejandro Miró Quesada Garland, and his brother, Alejandro Miró Quesada Cisneros, were editors-in-chief of the “El Comercio” newspaper.
Carlos Dario Espinoza Olcay
Affiliated Interests Editor-In-Chief
Journalist who graduated from the Universidad Nacional Mayor de San Marcos. Former editor of the popular tabloid “Ajá” and newspaper “Ojo” (both part of the “Epensa” group, then bought by “El Comercio”).
Other Important People
César Pardo Figueroa Turner, María Francisca Graña Cánepa, Bernardo Roca Rey Miró Quesada, Hieronymus Rodríguez, Víctor Patiño Malca.
Affiliated Interests other important people
Industrial Engineer. He has held the position of general manager at “El Comercio” for 20 years and is also director of the other subsidiaries of the group, including Prensa Popular (Popular Press).
José Graña Miró Quesada’s daughter, owner of the construction company Graña y Montero, eighth in the list of the largest economic groups in the country, produced by the publication "Perú: the top 10,000 companies 2015". This company, along with its subsidiaries in 7 other Latin American countries, has also ventured into licenses for road, railroad and construction for the oil, gas and electricity markets. Member of the Board at Prensa Popular (Popular Press).
Current chairman of the Council at Prensa Peruana (Peruvian Press) and the Asociación Peruana de Gastronomía-Apega (Peruvian Association of Gastronomy-Apega). He was Deputy Minister of Culture during President Alan García’s administration and a member of the high level commission of the Lugar de la Memoria (Place of Memory). He was one of the creators of Canal N, the first exclusive news channel in Perú. Member of the Board at Prensa Popular (Popular Press).
General Manager at Prensa Popular (Popular Press). Business administrator. Has worked for this subsidiary of “El Comercio” since 2007. He has been brand manager at Perú21, Gestión and Depor and director general of Publimetro.
Editor-in-chief of El Trome. Historian who graduated from the Universidad Nacional Mayor de San Marcos. Former editor of the popular tabloid “Ajá”. He is considered one of the most widely read columnists in Perú, who writes under the pseudonym “El Buho (The Owl)”.
Jr. Miró Quesada 300, Cercado de Lima
Página web: www.trome.pe
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Difficulty in identifying its total and specific revenues for advertising.
Sources Media Profile
Página web corporativa del Grupo El Comercio
Estados financieros del Grupo El Comercio entregados a la Superintendencia de Mercado de Valores el 2016