Panamericana Televisión

The third oldest channel in the country. In its prime it managed to contend for the leadership of most-watched television channel, but now its audience is low. None of its programs appears in Kantar Ibope’s ranking of the 100 most-watched programs. It originated from the company founded in 1959 by the brothers Genaro, Hector and Manuel Delgado Parker, their father Genaro Delgado Brandt and the Lindley family, which owns the Inca Kola soft drink factory. It began broadcasting on channel 13 in 1959 and in 1965 it changed the frequency to channel 5. Many important figures in entertainment and journalism had spaces on this station. Almost all of them left for other media organizations due to judicial and economic problems it faced because of the dispute over the channel’s administration between Genaro Delgado Parker and the Schütz family. It is known as “la esquina de la televisión (the cornerstone of television”). Charitable events and competitions were held abroad. In 2015, the company struck a trade agreement with Enfoca, owners of Latina Televisión. Details of the deal are unknown. The only information that was provided was that the purpose of the alliance was to sell more advertisement and share their productions. Its programming schedule is currently decided in the Rating Committee meetings that are held at the Latina offices.

Key facts

Audience Share

Missing data

Ownership Type

Private

Geographic Coverage

National coverage

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Panamericana Televisión

Ownership

Group / Individual Owner

Panamericana Televisión Inversiones S.A.C.

Company established by Ernest Schütz Freundt (95%) and Federico Anchorena (5%). Ernest Schütz Freundt is Ernest Schütz Landazuri’s son, a fugitive from the Peruvian justice system for having received money from Vladimiro Montesinos to sell the editorial line of Channel 5 in favor of Alberto Fujimori’s regime. His family owned of the Peruvian branch of Kimberly Clark. He was general manager of Panamericana Televisión while his father oversaw the administration of the channel. He is now Chairman of the Board at Panamericana Televisión S.A. He founded three companies with his family in Panama: Helvetia Enterprises S.A. (1986), Inversiones Varna S.A. (1993) and Marksman Inc. (2003). Politically speaking, he is loyal to Fujimori’s regime and enemy of former President Alejandro Toledo. On a social level he is a member of the Club “Los Inkas.” Federico Anchorena Vasquez is general manager of Panamericana Televisión Inversiones S.A.C. and vice president of Panamericana Televisión S.A. He is a former employee of the Schütz-Freundt family. He has been manager of ATV and Latina. Outside Peru, he has worked in Paraguay as a manager at Televisión Telefutura and Paravision, in Ecuador as a manager at Televisión TC and in Venezuela as a new business and project developer at Venevisión. He is chairman of the Unión Peruana de Radiodifusión (Peruvian Broadcasting Union), located in the same building as Panamericana Televisión.

33.3%
Media Companies / Groups
Facts

General Information

Founding Year

1958

Founder

Genaro Delgado Brandt, Genaro, Manuel and Héctor Delgado Parker, Isaac Lindley Stoppanie e Isaac Lindley Taboada

Affiliated Interests Founder

Genaro Delgado Brandt

was a radio entrepreneur since 1937. He used to own Radio Internacional, Radio Panamericana and the Unión de Radiodifusoras (Union of Radio Stations) in Peru (which grouped 7 stations together). Father of the Delgado Parker Brothers.

Ceo

Ernest Schütz Freundt

Affiliated Interests Ceo

Ernest Schütz Freundt is Ernest Schütz Landázuri’s son, a fugitive from the Peruvian justice system for having received money from Vladimiro Montesinos to sell the editorial line of Channel 5 in favor of Alberto Fujimori’s regime. His family owned of the Peruvian branch of Kimberly Clark. He was general manager of Panamericana Televisión while his father oversaw the administration of the channel. He is now Chairman of the Board at Panamericana Televisión S.A. He founded three companies with his family in Panama: Helvetia Enterprises S.A. (1986), Inversiones Varna S.A. (1993) and Marksman Inc. (2003). Politically speaking, he is loyal to Fujimori’s regime and enemy of former President Alejandro Toledo. On a social level he is a member of the Club “Los Inkas.”

Editor-In-Chief

Renato Canales Montoya

Affiliated Interests Editor-In-Chief

News Media Producer for more than 30 years. He has held positions in management in Latina, América and now Panamericana. He wrote the book "El servicio de noticias en el Perú (The news service in Peru)."

Other Important People

Federico Anchorena Vásquez, Claudia Vivanco Zumaeta y Rosana Cueva Mejía

Affiliated Interests other important people

Federico Anchorena

is general manager of Panamericana Televisión Inversiones S.A.C. and vice president of Panamericana Televisión S.A. He is a former employee of the Schütz-Freundt family. He has been manager of ATV and Latina. Outside Peru, he has worked in Paraguay as a manager at Televisión Telefutura and Paravision, in Ecuador as a manager at Televisión TC and in Venezuela as a new business and project developer at Venevisión. He is chairman of the Unión Peruana de Radiodifusión (Peruvian Broadcasting Union), located in the same building as Panamericana Televisión.

Contact

Av. Arequipa 1110, Santa Beatriz, Lima.

www.panamericana.pe

+511 4113200 - +511 7163200

Financial Information

Revenue (in Mill. $)

Panamericana Television S.A. : 18.8 million US dollars (53.6 million soles) (2015)

Operating Profit (in Mill. $)

Panamericana Television S.A. : 1.08 million US dollars (3.06 million soles) (2015)

Advertising (in % of total funding)

* Public Contracts Panamericana Television S.A. : 0.9 million US dollars (2.9 million soles) (2015)

Market Share

Missing data

Further Information

Meta Data

Information on the company is open to the public, although information on the Schütz Freundt family’s other businesses remains hidden.

Sources Media Profile

Relación de empresas de la familia Schütz Freundt constituidas en Panamá, según OpenCorporates.com

https://opencorporates.com/officers?button=&q=schutz+freundt&utf8=%E2%9C%93

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