The third oldest channel in the country. In its prime it managed to contend for the leadership of most-watched television channel, but now its audience is low. None of its programs appears in Kantar Ibope’s ranking of the 100 most-watched programs. It originated from the company founded in 1959 by the brothers Genaro, Hector and Manuel Delgado Parker, their father Genaro Delgado Brandt and the Lindley family, which owns the Inca Kola soft drink factory. It began broadcasting on channel 13 in 1959 and in 1965 it changed the frequency to channel 5. Many important figures in entertainment and journalism had spaces on this station. Almost all of them left for other media organizations due to judicial and economic problems it faced because of the dispute over the channel’s administration between Genaro Delgado Parker and the Schütz family. It is known as “la esquina de la televisión (the cornerstone of television”). Charitable events and competitions were held abroad. In 2015, the company struck a trade agreement with Enfoca, owners of Latina Televisión. Details of the deal are unknown. The only information that was provided was that the purpose of the alliance was to sell more advertisement and share their productions. Its programming schedule is currently decided in the Rating Committee meetings that are held at the Latina offices.
Media Companies / Groups
Group / Individual Owner
Panamericana Televisión Inversiones S.A.C.
Company established by Ernest Schütz Freundt (95%) and Federico Anchorena (5%). Ernest Schütz Freundt is Ernest Schütz Landazuri’s son, a fugitive from the Peruvian justice system for having received money from Vladimiro Montesinos to sell the editorial line of Channel 5 in favor of Alberto Fujimori’s regime. His family owned of the Peruvian branch of Kimberly Clark. He was general manager of Panamericana Televisión while his father oversaw the administration of the channel. He is now Chairman of the Board at Panamericana Televisión S.A. He founded three companies with his family in Panama: Helvetia Enterprises S.A. (1986), Inversiones Varna S.A. (1993) and Marksman Inc. (2003). Politically speaking, he is loyal to Fujimori’s regime and enemy of former President Alejandro Toledo. On a social level he is a member of the Club “Los Inkas.” Federico Anchorena Vasquez is general manager of Panamericana Televisión Inversiones S.A.C. and vice president of Panamericana Televisión S.A. He is a former employee of the Schütz-Freundt family. He has been manager of ATV and Latina. Outside Peru, he has worked in Paraguay as a manager at Televisión Telefutura and Paravision, in Ecuador as a manager at Televisión TC and in Venezuela as a new business and project developer at Venevisión. He is chairman of the Unión Peruana de Radiodifusión (Peruvian Broadcasting Union), located in the same building as Panamericana Televisión.
Tele Futura S.A.C.
Company established by Pedro Arbulú Seminario (99.99%) and Mónica Arbulú Rodríguez Larraín (0.01%). Pedro Arbulú Seminario was director of Panamericana Televisión until June 2016. He resigned because he was linked to the disclosure of false recordings that aided Keiko Fujimori’s campaign to become presidential candidate. He acts as agent of Panamericana Televisión Inversiones S.A., the other company which owns 33.29% of the shares of Panamericana Televisión. Previously was a director in the earlier period in which the Schütz-Freundt family managed the channel. Former partner and friend of Ernest Schütz Landázuri. They started three businesses together from 1988: Copiesa (marketing of sugar), Interaduana S.A. (Customs activities) and Almagesa (storage). When Schütz Landázuri was a fugitive in Argentina, Arbulú traveled to visit him. He is currently associated with other companies along with the Schütz Freundt family. He acts as agent of Tanzaco S.A.C. (Real estate), Manager at Pacific Tankers S.A.C. (Marine cargo company) and General Manager at Panamerican Media S.A.C. Shareholder; owns 35% of Global Pacific Traders S.A.C. and 99.99% of Tele Futura S.A.C., company that owns 33.29% of Panamericana Televisión S.A. Monica Arbulú Rodriguez Larraín, Pedro Arbulú Seminario’s daughter. Associated with the real estate business.
Panamericana Investments Holdings S.A.C.
Company established by Vivian Lorena Schütz Freundt (99.99%) and Mario Manuel Mori Castro (0.01%). Lorena Schütz Freundt owns 99.9% of the shares and is the general manager of Panamerican Investment Holdings SAC, a company that owns 33.29% of Panamericana Televisión SA. She was part of the trials against Genaro Delgado Parker representing Panamericana Televisión together with her brother and her parents. Involved in three real estate companies: Global Pacific Traders SAC (owner of 65 % shares), Inmobiliaria Golf Plaza SAC (general manager) and Tanzaco SAC (representative). She is in the board of a family company incorporated in Panama: Helvetia Enterprises (director). Speaking of his social life, she is member of the Los Inkas Club. Sculptor, she owned the “Atelier de Sculpture Schütz” in Geneva.
Mario Manuel Mori Castro - Mario Manuel Mori Castro is a lawyer and is closely linked to the Schütz Freundt family, since he holds positions in several of their companies. He is a minority partner of Panamerican Investments Holdings S.A.C., Agent of Panamericana Televisión Inversiones S.A., the other company that owns 33.29% of Panamericana Televisión. He is also agent of Global Pacific Traders S.A.C. and Panamerican Media S.A.C. He was associated with the Delgado family through Teletaller.
In addition to his business with the Schütz-Freundt family, he is also administrator of Velarde-Alvarez Abogados S.R.L. He is part of a company which was established in Panama in 2007: Lexington Capital Holding Corp.
Genaro Delgado Brandt, Genaro, Manuel and Héctor Delgado Parker, Isaac Lindley Stoppanie e Isaac Lindley Taboada
Affiliated Interests Founder
was a radio entrepreneur since 1937. He used to own Radio Internacional, Radio Panamericana and the Unión de Radiodifusoras (Union of Radio Stations) in Peru (which grouped 7 stations together). Father of the Delgado Parker Brothers.
was the main driver and visible face of Panamericana Televisión. At first, he rented Radio Libertad and then worked for his father’s radio stations until the channel was founded. He was dedicated to producing commercial success on television. In 1963, along with his brothers and Lindley, their business partners, RPP radio was founded. Telecable was created parallel to this, which was the first cable television company in Peru; and Tele2000, the first cellphone company, which was then bought by Bellsouth. He filed several lawsuits against the Freundt Schütz family in order to recover administration of the channel. After losing these, he acquired Canal 13 in partnership with the Mexican Angel González. Years later, he also lost that channel. He founded several companies abroad: GDP Steel Inc., G.D. Parker Inc., M.Vanini Investments Inc., Vilanova S.A., Inversiones Delgado Parker S.A. and Corporación Vicmar S.A.
Hector Delgado Parker, enjoyed his first ventures in radio along with his then business partner, and brother, Genaro. Worked for his father’s radio stations until Genaro decided to drive the launch of the TV channel. He worked in sales and advertising at Panamericana Televisión. He owned 15% of the shares, the same as his older brother at the beginning. He founded several companies abroad: Amigo Satellite Television Inc., Inversiones Delgado Parker S.A. and Alternativa Tecnologica S.A. He was a friend and adviser to former President Alan García Pérez during his first term in office. He was kidnapped for seven months by the Movimiento Revolucionario Tupac Amaru in 1989. He died in 1995.
Honorary chairman and founder of the RPP GROUP. He is the youngest of the Delgado Parker brothers. He managed the administration of Radio Panamericana in the early years and was manager of Panamericana Televisión. After the law of expropriation of media organizations it was confiscated during the government of General Velasco (1971), he went into voluntary exile to Central America and the US for eight years. Upon his return, he transformed RPP into a 24-hour radio news station. In 1998 he sold its stake in Panamericana Televisión to Ernesto Schutz Landazuri and acquired 100% of the shares in the radio. He formed the RPP Group with his children. He created two companies abroad: Inversiones Delgado Parker S.A. and Buenaventure Inc.
(1904 - 1989) owned the most popular soft drink factory in Peru: Inca Kola. Owned 50% of the shares of Panamericana Televisión. Isaac Lindley Taboada was the businessman Isaac Lindley Stoppanie’s son
Ernest Schütz Freundt
Affiliated Interests Ceo
Ernest Schütz Freundt is Ernest Schütz Landázuri’s son, a fugitive from the Peruvian justice system for having received money from Vladimiro Montesinos to sell the editorial line of Channel 5 in favor of Alberto Fujimori’s regime. His family owned of the Peruvian branch of Kimberly Clark. He was general manager of Panamericana Televisión while his father oversaw the administration of the channel. He is now Chairman of the Board at Panamericana Televisión S.A. He founded three companies with his family in Panama: Helvetia Enterprises S.A. (1986), Inversiones Varna S.A. (1993) and Marksman Inc. (2003). Politically speaking, he is loyal to Fujimori’s regime and enemy of former President Alejandro Toledo. On a social level he is a member of the Club “Los Inkas.”
Renato Canales Montoya
Affiliated Interests Editor-In-Chief
News Media Producer for more than 30 years. He has held positions in management in Latina, América and now Panamericana. He wrote the book "El servicio de noticias en el Perú (The news service in Peru)."
Other Important People
Federico Anchorena Vásquez, Claudia Vivanco Zumaeta y Rosana Cueva Mejía
Affiliated Interests other important people
is general manager of Panamericana Televisión Inversiones S.A.C. and vice president of Panamericana Televisión S.A. He is a former employee of the Schütz-Freundt family. He has been manager of ATV and Latina. Outside Peru, he has worked in Paraguay as a manager at Televisión Telefutura and Paravision, in Ecuador as a manager at Televisión TC and in Venezuela as a new business and project developer at Venevisión. He is chairman of the Unión Peruana de Radiodifusión (Peruvian Broadcasting Union), located in the same building as Panamericana Televisión.
is legal manager at Panamericana. A lawyer who worked as a legal adviser to Panamericana Televisión between 1998 & 2004 and between 2009 & 2014. She has been the company’s legal manager since the end of 2014.
is director and host of the Sunday program “Panorama,” that focuses political reports and complaints.
Av. Arequipa 1110, Santa Beatriz, Lima.
Revenue (in Mill. $)
Panamericana Television S.A. : 18.8 million US dollars (53.6 million soles) (2015)
Operating Profit (in Mill. $)
Panamericana Television S.A. : 1.08 million US dollars (3.06 million soles) (2015)
Advertising (in % of total funding)
* Public Contracts Panamericana Television S.A. : 0.9 million US dollars (2.9 million soles) (2015)
Information on the company is open to the public, although information on the Schütz Freundt family’s other businesses remains hidden.
Sources Media Profile
Relación de empresas de la familia Schütz Freundt constituidas en Panamá, según OpenCorporates.com
Superintendencia Nacional de Administración Tributaria.
Archivo de la Superintendencia Nacional de Registros Públicos.
CAVANAGH, Jonathan. Perú: The Top 10,000 Companies 2016. Publicado por: Top Publications S.A.C.
VIVAS Sabroso, Fernando. En vivo y en directo (2008). Fondo Editorial de la Universidad de Lima. 2da edición.
Linkedin de Renato Canales Montoya
Linkedin de Leonardo Bigott
Linkedin de Claudia Vivanco Zumaeta
Empresas de familia Delgado Parker
COYA, Hugo. Genaro (2015). Editorial Planeta.
Libros infantiles, entre los que están los de Katherine Schutz Freundt
Vladivideo 203A - Reunión de Víctor Joy Way, Ernesto Schütz y Vladimiro Montesinos
Vladivideo 101A - Reunión de Manuel Delgado Parker, Ernesto Schütz y Vladimiro Montesinos