Publimetro is the world's largest free newspaper, it has 77 daily editions distributed in 13 languages, in 124 cities in 27 countries in America, Europe and Asia. Launched in Perú in August 2011, it is circulated only in Lima and is owned by the group “El Comercio.” The Swedish Corporation “Metro International” owns the brand. This company, which owns the global franchise of the world's largest newspapers, is credited with inventing the world's first free newspaper in mid-1995. According to Publimetro, the newspaper is aimed at men and women between 18 and 37. Its editorial line bases itself on neutrality in political, economic, religious and sports issues; however, this newspaper -which continues to circulate 95,000 copies daily from Monday to Friday- is delivered to about 100 different points in the city. Publimetro, in a note published on its website a year after its launch, said its financing is entirely dependant on advertising company adverts like those from DirecTv, Nestlé, Colgate and Universidad Alas Peruanas, among others.
Media Companies / Groups
Grupo El Comercio (hoy Vigenta Inversiones S.A.)
Group / Individual Owner
Company created by the Miró Quesada family in 1987 to dedicate itself to the industry of publishing newspapers, magazines and other periodicals. It owns all of the shares of Publiqualy which publishes the free newspaper Publimetro.
Prensa Popular S.A.C.
Affiliated Interests Founder
Prensa Popular S.A.C. -created in 2001 by Servicios Especiales de Edición S.A., one of the main subsidiaries of the “El Comercio” Group- is responsible for editing the newspapers Perú21 (political tabloid), Trome (popular newspaper), Gestión (economy) and Depor (sport). It also owns the company Publiqualy, which owns the free newspaper brand franchise “Publimetro” in Perú.
Gabriel Miró Quesada Cisneros
Affiliated Interests Ceo
Peruvian. He studied Communication Sciences at the Universidad de Lima. One of his first works in the media was as a graphic reporter for the magazine Ovación and the newspaper Afición between 1970 and 1974. He was also commercial manager of Radio El Sol and Solarmonía. He has been linked to different subsidiaries of the El Comercio group since 1989. No registered political affiliations. His father, Alejandro Miró Quesada Garland, and his brother, Alejandro Miró Quesada Cisneros, were editors-in-chief of the “El Comercio” newspaper.
Luis Carlos Arias Schreiber Barba
Affiliated Interests Editor-In-Chief
Journalist and director of Publimetro since its launch in 2011. Author of the book "Ese gol existe (That goal exists)." He used to present the sports program "Deportados (Sportsmen)" on the cable channel CMD.
Other Important People
César Pardo Figueroa Turner, María Francisca Graña Cánepa, Bernardo Roca Rey Miró Quesada, Hieronymus Rodríguez Carbone
Affiliated Interests other important people
Industrial Engineer. He has held the position of general manager at “El Comercio” for 20 years and is also director of the other subsidiaries of the group, including Prensa Popular (Popular Press).
José Graña Miró Quesada’s daughter, owner of the construction company Graña y Montero, eighth in the list of the largest economic groups in the country, produced by the publication "Perú: the top 10,000 companies 2015". This company, along with its subsidiaries in 7 other Latin American countries, has also ventured into licenses for road, railroad and construction for the oil, gas and electricity markets. Member of the Board at Prensa Popular (Popular Press).
Current chairman of the Council at Prensa Peruana (Peruvian Press) and the Asociación Peruana de Gastronomía-Apega (Peruvian Association of Gastronomy-Apega). He was Deputy Minister of Culture during President Alan García’s administration and a member of the high level commission of the Lugar de la Memoria (Place of Memory). He was one of the creators of Canal N, the first exclusive news channel in Perú. Member of the Board at Prensa Popular (Popular Press).
General Manager at Prensa Popular (Popular Press). Business administrator. Has worked for this subsidiary of “El Comercio” since 2007. He has been brand manager at Perú21, Gestión and Depor and director general of Publimetro.
Jr. Miró Quesada 300, Cercado de Lima
Página web: www.publimetro.pe
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Difficulty in identifying its total and specific revenues for advertising.
Sources Media Profile
Página web corporativa del Grupo El Comercio
Estados financieros del Grupo El Comercio entregados a la Superintendencia de Mercado de Valores el 2016
Carhuanco Gallegos, Susan. Monografía de Proyecto Publimetro Perú, 2015 (Universidad Bausate y Meza)