Perú21, a political news tabloid, was founded in 2002 and has since had three directors who are not journalists: economists Augusto Álvarez Rodrich (2002-2008), Fritz du Bois (2008-2013) and Juan José Garrido Koechlin, currently in office. In its 14-year existence, this young media organization has had markedly different editorial lines. It began as a progressive and innovative newspaper with Álvarez Rodrich (although he was dismissed by decision of the shareholders of “El Comercio”), it then became an extreme right newspaper with Du Bois and his controversial role in supporting Keiko Fujimori in the 2011 presidential election against Ollanta Humala. In the last three years Perú21 has focused its editorial line to position itself as a modern media organization (with the creation of the post “Reader’s Ombudsman”), it is progressive in covering key issues and interested in digital audiences.
Media Companies / Groups
Grupo El Comercio (hoy Vigenta Inversiones S.A.)
Group / Individual Owner
Servicios Especiales de Edición S.A. (Subsidiary of the “El Comercio” group)
Company created by the Miró Quesada family in 1987 to dedicate itself to the industry of publishing newspapers, magazines and other periodicals. Prensa Popular (Popular Press), owns all the shares, and publishes Trome, Peru21, Gestión and Depor.
Prensa Popular S.A.C.
Affiliated Interests Founder
Prensa Popular S.A.C. -created in 2001 by Servicios Especiales de Edición S.A., one of the main subsidiaries of the “El Comercio” Group- is responsible for editing the newspapers Perú21 (political tabloid), Trome (popular newspaper), Gestión (economy) and Depor (sport). It also owns the company Publiqualy, which owns the free newspaper brand franchise “Publimetro” in Perú.
Gabriel Miró Quesada Cisneros
Affiliated Interests Ceo
Peruvian. He studied Communication Sciences at the Universidad de Lima. One of his first works in the media was as a graphic reporter for the magazine Ovación and the newspaper Afición between 1970 and 1974. He was also commercial manager of Radio El Sol and Solarmonía. He has been linked to different subsidiaries of the El Comercio group since 1989. No registered political affiliations. His father, Alejandro Miró Quesada Garland, and his brother, Alejandro Miró Quesada Cisneros, were editors-in-chief of the “El Comercio” newspaper.
Juan José Garrido Koechlin
Affiliated Interests Editor-In-Chief
Peruvian economist with undergraduate, master's and PhD studies in universities in the US, Canada and Spain. He ran for Congress for the party “Adelante” in 2011, but was unsuccessful. A year later he became the presenter of “Rumbo Económico (Economic Direction),” a program on Canal N. In early 2013 he was elected executive director of the NGO “Soluciones Empresariales contra la Pobreza (Business Solutions against Poverty),” created two years ago by the two largest business associations in Perú: the “Confederación Nacional de Instituciones Empresariales Privadas (National Confederation of Private Business Institutions) (Confiep)” and the “Sociedad Nacional de Industrias (National Society of Industries) (SNI),” then managed by the businessmen Humberto Speziani and Pedro Olaechea Álvarez Calderón (Congressman for Kuczynski’s party for the period 2016-2021 and uncle of the current director of “El Comercio” Fernando Berkemeyer). In October 2013, he took over the newspaper Perú21. Between 2004 and 2005 he was Business Development manager of the construction company Grana & Montero, owned by José Graña Miró Quesada, one of the largest individual shareholders of “El Comercio”. He is also Alfonso Miró Quesada de la Fuente’s nephew-in-law; one of the principal owners of the newspaper. He considers himself liberal. He appears in the top 10 of the written press sector, in the annual survey of power in Perú (2016), prepared by “Semana Económica (Economy Week)”.
Other Important People
César Pardo Figueroa Turner, María Francisca Graña Cánepa, Bernardo Roca Rey Miró Quesada, Hieronymus Rodríguez Carbone
Affiliated Interests other important people
Industrial Engineer. He has held the position of general manager at “El Comercio” for 20 years and is also director of the other subsidiaries of the group, including Prensa Popular (Popular Press).
José Graña Miró Quesada’s daughter, owner of the construction company Graña y Montero, eighth in the list of the largest economic groups in the country, produced by the publication "Perú: the top 10,000 companies 2015". This company, along with its subsidiaries in 7 other Latin American countries, has also ventured into licenses for road, railroad and construction for the oil, gas and electricity markets. Member of the Board at Prensa Popular (Popular Press).
Current chairman of the Council at Prensa Peruana (Peruvian Press) and the Asociación Peruana de Gastronomía-Apega (Peruvian Association of Gastronomy-Apega). He was Deputy Minister of Culture during President Alan García’s administration and a member of the high level commission of the Lugar de la Memoria (Place of Memory). He was one of the creators of Canal N, the first exclusive news channel in Perú. Member of the Board at Prensa Popular (Popular Press).
General Manager at Prensa Popular (Popular Press). Business administrator. Has worked for this subsidiary of “El Comercio” since 2007. He has been brand manager at Perú21, Gestión and Depor and director general of Publimetro.
Jr. Miró Quesada 300, Cercado de Lima
Página web: www.peru21.pe
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Difficulty in identifying its total and specific revenues for advertising.
Sources Media Profile
Página web corporativa del Grupo El Comercio
Estados financieros del Grupo El Comercio entregados a la Superintendencia de Mercado de Valores el 2016